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Dept. of Cut That Shit Out
Dear advertisers who use 400px high Javascript banners that slide up from the bottom of the page I'm reading:
I am using a netbook. So are several million other people. Your ads cover literally half of our screens' real estate. This does not endear me to your product, whatever it is. You could be offering free kittens dunked in marshmallow creme with 500-euro notes tied to their tails and I would miss out on your offer, because your ads are so annoying that I close them before even looking at what you're selling. As you probably learned in Marketing 101, if your target audience does not look at your ad, sales will not improve. I recommend you go back to the drawing board.
Dear content providers who use such ads, such as newscientist.com:
This means you too.
No love,
Meredith
I am using a netbook. So are several million other people. Your ads cover literally half of our screens' real estate. This does not endear me to your product, whatever it is. You could be offering free kittens dunked in marshmallow creme with 500-euro notes tied to their tails and I would miss out on your offer, because your ads are so annoying that I close them before even looking at what you're selling. As you probably learned in Marketing 101, if your target audience does not look at your ad, sales will not improve. I recommend you go back to the drawing board.
Dear content providers who use such ads, such as newscientist.com:
This means you too.
No love,
Meredith